Communications Theory

With technology changing and growing seemingly by the minute, communications theory needs to change rapidly to keep up with the various different communication channels that are available. Here I'll update you on changes in communications theory and talk about how emerging channels are being used in business.

Memory ‘v’ Experience – What’s more important?

Posted on March 12, 2014 by Ruth Weal

Should we be thinking about our audience’s memory of communications and engagement activities rather than their initial experience? There is a really interesting TED Talk video about the difference between our experiencing selves and our remembering selves that I highly … Continue reading →

Posted in Comms Theory, My Blog, My Work | Tagged communication, communications, Daniel Kahneman, employee communications, employee engagement, experience, happiness, memory, memory v experience, psychology, ruth weal, TED Talk, wealie | 1 Comment

Communications Measurement At A Glance

Posted on August 12, 2011 by Ruth Weal

This is an at a glance guide to cover the key elements you need to consider when planning your communications measurement Why Measure? Measuring the effectiveness of communications is not always straightforward, but is a vital element of the communication … Continue reading →

Posted in Comms Theory, My Work | Tagged comms, comms measurement, comms theory, communication, communication measurement, communications, communications theory, employee comms measurement, employee comms theory, employee communication measurement, employee communications measurement, employee communications theory, internal comms measurement, internal comms theory, internal communication measurement, internal communications measurement, internal communications theory, ruth weal, wealie, wealie enterprises ltd | Leave a comment

Importance of Good Employee Communications

Posted on August 4, 2011 by Ruth Weal

Why communicate with your people? As employee communicators we need to ensure that our employees: Are kept up to date with key information about the company, team, key projects, training, etc. Fully understand the role they play within the team, … Continue reading →

Posted in Comms Theory, My Work | Tagged comms, comms theory, communication, communication theory, communications, communications theory, employee comms, employee comms theory, employee communication theory, employee communications, employee communications theory, importance of good employee communications, internal comms, internal communications, ruth weal, wealie | Leave a comment

Creating A Basic Internal Communications Strategy

Posted on July 28, 2011 by Ruth Weal

This post outlines the basic elements needed to create an internal communications strategy and why they are necessary. There are examples, which relate to an audit strategy, i.e. where the communications process and framework is under review. These examples could … Continue reading →

Posted in Comms Theory, My Work | Tagged comms, comms theory, communications, communications strategy, communications theory, communicator, communicators, Creating a basic internal communications strategy, example communications strategy, example internal communications strategy, example strategy, internal comms, internal comms strategy, internal communications strategy, internal communications theory, internal communicator, internal communicators, ruth weal, strategy, wealie | Leave a comment

Keep It Simple – The Do’s & Don’ts of Good Presentations

Posted on July 22, 2011 by Ruth Weal

Preparation & Planning Do prepare in advance of a presentation (never just wing it, it will show…..badly). Don’t just dump all your ideas down onto PowerPoint as a stream of consciousness! Do plan your presentation out on paper before you … Continue reading →

Posted in Comms Theory, My Work, Wealie Advice | Tagged comms, communicate, communicates, communicating, communication, communications, communications theory, communicator, corporate communications, dos and don'ts of presenations, dos and don'ts of presenting, employee communications, employee communicator, PowerPoint, presentation skills, presenting, presenting skills, ruth weal, wealie | Leave a comment

Making Your Communications Relevant

Posted on July 14, 2011 by Ruth Weal

It sounds so simple and it’s definitely common sense, but you’d be surprised by the number of people who create communications that are not relevant to their audience. The aim of this article is to give you a few pointers … Continue reading →