Communications Theory

who what why when whereWith technology changing and growing seemingly by the minute, communications theory needs to change rapidly to keep up with the various different communication channels that are available.  Here I'll update you on changes in communications theory and talk about how emerging channels are being used in business.

Memory ‘v’ Experience – What’s more important?

TED Talks Logo

Should we be thinking about our audience’s memory of communications and engagement activities rather than their initial experience? There is a really interesting TED Talk video about the difference between our experiencing selves and our remembering selves that I highly … Continue reading

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Communications Measurement At A Glance

Measuring Success

This is an at a glance guide to cover the key elements you need to consider when planning your communications measurement Why Measure? Measuring the effectiveness of communications is not always straightforward, but is a vital element of the communication … Continue reading

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Importance of Good Employee Communications

Communication Dictionary Definition

Why communicate with your people? As employee communicators we need to ensure that our employees: Are kept up to date with key information about the company, team, key projects, training, etc. Fully understand the role they play within the team, … Continue reading

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Creating A Basic Internal Communications Strategy

strategic planning

This post outlines the basic elements needed to create an internal communications strategy and why they are necessary. There are examples, which relate to an audit strategy, i.e. where the communications process and framework is under review. These examples could … Continue reading

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Keep It Simple – The Do’s & Don’ts of Good Presentations

Presentation

Preparation & Planning Do prepare in advance of a presentation (never just wing it, it will show…..badly). Don’t just dump all your ideas down onto PowerPoint as a stream of consciousness! Do plan your presentation out on paper before you … Continue reading

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Making Your Communications Relevant

Communication and Media Icons

It sounds so simple and it’s definitely common sense, but you’d be surprised by the number of people who create communications that are not relevant to their audience.  The aim of this article is to give you a few pointers … Continue reading

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